Manual Media Effects: Advances in Theory and Research (Routledge Communication Series)

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Jennings Bryant ; Mary Beth Oliver. Communication series.

Media Effects

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Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside. Convert currency.

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Advances in Theory and Research, 4th Edition